Both were also phenomenological in a second sense. They actively drew on Heideggerian vocabulary and ideas explicitly in the analysis they offered. To take just one example, Bridget Taylor invoked Heidegger's discussion of technology as a particular attitude to the world, seeing it as offering resources in the form of 'standing reserve', in order to discuss the taking of Viagra. She suggested that light could be shed on the generally (in fact, entirely, in her study) negative views of it by participants by seeing it as involving a merely technological view of the body and the penis (seeing the body thus as merely a standing resource) in a way that undermined intimacy. Similar familiar notions such as being towards death, idle talk, the they etc were deployed in both sets of analysis.
It strikes me as interesting and quirky that Heidegger and a few other philosophers play this role of providing a vocabulary for social science analysis and the case for it this morning was that it seemed to work, in some cases, such as the viagra example, in quite striking ways. So it may be that the vocabulary receives a kind of justificatory support bottom up from such empirical work. But the vocabulary is obviously deployed top down. It is because Heiddegger wrote his essay 'On the question concerning technology' that that vocabulary became available and hence is now applied in social science.
And hence this suggests a question. Might there not be a tension between these two senses of 'phenomenology' in social science? That is, imposing a top down vocabulary from a dead German on the utterances of the living (most of whom will not have heard of him) might distort a neutral account of their take on the world, their experiences and thoughts. Wouldn't it be more phenomenological in the first sense to give up this vocabulary - unless that is that one's participants are Heideggerian philosophers - and simply to try to re-present the participants only in their own words? Replace Heidegger with the approach sketched by the Wittgenstenian philosopher Peter Winch?